Flywheel
Visual Identity
2025
Designed in-house
Flywheel is pioneering the future of commerce by combining tailored expertise with cutting-edge software solutions.
Entering new era of commerce tech, I led and executed the visual evolution for the Flywheel brand – establishing a bold and contemporary design language to speak to brands, partners, and consumers.
Creative Direction: Kim Tanna, Mikayla Martorano
Art Direction: Rosanna Chung
Design: Rosanna Chung, Chris Di Lauro, Leah Richardson
Copy: Arabella Anderson