Flywheel
Visual Identity
Flywheel is pioneering the future of commerce by combining tailored expertise with cutting-edge software solutions. Entering new era of commerce tech, I led and executed the visual evolution for the Flywheel brand – establishing a bold and contemporary design language to speak to brands, partners, and consumers.
Designed in-house
Creative Direction: Kim Tanna, Mikayla MartoranoArt Direction: Rosanna Chung
Design: Rosanna Chung, Chris Di Lauro, Leah Richardson
Copy: Arabella Anderson
Flywheel
Commerce Trends
To kick off the new year, Flywheel experts respond to emerging commerce trends in 2025, and tactics for how to prepare for success. I was brought in to elevate the video series through graphic application, working alongside the motion design team.
Designed in-house
Strategy: Amy MckissockArt Direction: Rosanna Chung, Andre Heinene
Design: Rosanna Chung
Motion: Andre Heinene
Production: Rachael Samson
The Ordinary
Various Campaigns
The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. Known for it’s minimal and clear branding approach, I worked to produce a variety of assets to support product launches, advertising, and retail stores.
Designed at Certo Creative
Creative Direction: The Ordinary TeamDesign: Rosanna Chung
Motion: Rosanna Chung & The Ordinary Team
Creative Management: Jessica Simmons
NIOD
CAIS 1%
NIOD was created with a single genetic purpose – to be at the very edge of science. CAIS 1% is the first-of-its-kind patented formulation for the brand, and needed an equally inspired assets for its release campaign. I crafted a selection of digital and printed assets, leveraging NIOD’s unqiue brand language.
Designed at Certo Creative
Creative Direction: The NIOD TeamDesign: Rosanna Chung
Creative Management: Jessica Simmons
CPAWS
Website
CPAWS is Canada’s only charity dedicated to the protection of public land, freshwater and ocean with a strong national and regional presence across the country. I worked to develop a new home page experience, and a collections of modules to support awareness, learning, and donor engagement.
Designed with Denim & Steel Interactive
UX: Hailey MahDesign: Rosanna Chung
Museum of Vancouver
SAGE Toolkit Website
SAGE is a how-to guide for reducing waste and environmental impacts of the staged environments in the museum, gallery and theatre sectors. I crafted an interactive, modular design system that balanced the tones of building and creativity while keeping accessibility at the core.
Designed with Denim & Steel Interactive
UX: Hailey MahVisual Design: Rosanna Chung
Belkin Art Gallery
Online Collections
The Morris and Helen Belkin Art Gallery houses a growing collection of contemporary art as well as archivescontaining objects and records related to the history of art in Vancouver. For the Online Collections website, I developed a series of page templates and module systems to support a comprehensive search experience – balancing minimalism with the functionality of searching and filtering.
Designed with Denim & Steel Interactive
UX: Hailey MahVisual Design: Rosanna Chung
ThinkData Works
Visual Identity & Design
ThinkData Works is a data catalog software tool designed to connect, manage, and share data. I left a visual brand refresh – building a robust website and marketing design system to deliver alongside a fast-paced, iterative SaaS demand generation strategy.
Designed in-house
Design: Rosanna Chung
Marketing: Luke Reimer, Fernanda Sorberia, Tim Lysecki